Unless you have been hibernating since fall, the only thing that America and the world can’t stop tweeting, Facebooking, or talking about is the guy who is in charge.

I’ll save you the agony of not mentioning the name. I don’t really care what you think, but there is something to what content marketer and author Christoph Trappe tweeted above.

You can keep telling the same story, but that story will stop resonating to people. You can spin it, recycle it, and add more to it. But at this point, it’s starting to fall on deaf ears.

What is striking is that once people have a narrative that everyone else has or are using, the less relevant it becomes.

When you keep beating the dead horse into the ground, there isn’t anything else to say or do.

Time to get a new narrative.

It becomes an echo chamber that no one wants to leave. We don’t want to give up the narrative.

Let me save you wasting your time with this:  you’re telling me something already know. Tell me a different story. I’m tired of hearing the same thing day in and day out. It has lost its relevance. I’ve moved on.

I’ll leave you with this from Tully Corcoran from The Big Lead. The crux is that everyone is saying the same thing, but we’re not saying much either about what we already know.

Inside the echo chamber, that is. Outside of it, these words barely even register as interesting, much less persuasive.

The rub is not that (name redacted) voters haven’t realized (name redacted) is cynical and selfish. They know that. Every American has known that for 30 years. The rub is that the temperament of the president is not among their political priorities. Neither Gregg Popovich nor anybody else is going to convince them it should be by grumbling it into a set of microphones just so he doesn’t have to answer another stupid question about momentum, no matter how gold the halo the sports media paints over his silver head.

Popovich is shouting into an echo chamber, and he’s not even shouting anything interesting. The president is a jerk. We get it. Now what?  

We get it. Now what? The story is old.

You’re not going to change anyone’s mind about it.

Tell me something new, or stop telling the narrative. That ship sailed months ago.

And I’m not a Democrat or a Republican. You can keep that hot garbage in your pocket.

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