Super Bowl Observations…Not Entirely About the Game

Seattle Seahawks player revels in the confetti after the Seahawks defeated the Denver Broncos, 43-8, to win Super Bowl XLVIII. (Reuters)

After hours of indulging in food, and staving off a carbohyrdate-induced coma, Super Bowl XLVIII was played, and to much surprise, it was a blowout. We haven’t had a blowout in about a decade or so, with Dallas vs. Buffalo being the most memorable one (52-17). Being a person who loves to observe things, I was taking a few mental notes about stuff and topics that was interesting to me (not that a majority of you care, but hey…).

Food: pizza bread, roasted cheesy potatoes, key lime cake, and chipotle wings were a nice change-up from the obvious staples of pizza, little smokies, fill-in-the-blank trays (veggie, fruit, etc), and cookies.

The Game: fans expected a great game. But, as the saying goes, the sun doesn’t shine on a dog’s behind everyday. It’s been awhile since we’ve seen a blowout. Seattle was the better team. Speed kills and no matter how much the Broncos prepared for the Seahawks’ defensive onslaught, Seattle were like sharks in the water…smelling blood.

That’s why I have shied away from making predictions. It’s a crapshoot.

Commercials: the same feeling can be applied to the commercials when it comes to viewers’ expectations. It can be said that since 2002, the Super Bowl commercials have toned down the wild and sometimes raunchy big productions with an exception of a few. 

The commercials that stood out personally for me is the Radio Shack 80’s commercial, the Cheerios commercial, and American Family Insurance. Cheerios may not register high on anyone’s list, but I liked it because it was simple, direct, and easy to understand without the frills. Of course, as expected, there are some backlash against it as it was last year, because the family isn’t your stereotypical Beaver Cleaver nuclear family.

“U HAPPY BRO?” (USATSI)

*Mini-Rant here: Let me tell you something, if you are letting the silly vitriol towards the Cheerios commercial bother you, you are wasting your time. You’re only feeding the trolls. Arielle Scarcella has this brilliant take on intent vs. impact when it comes to words. It doesn’t take a rocket scientist to know that families have evolved over the last six decades, from the prototypical Beaver Cleaver household to a wholly new interpretation of what a family looks like.

The American Family Insurance commercial, featuring Russell Wilson, was also simple, direct, and effective. To add, I am biased towards American Family. I’m not a customer, but their social media guru and their CEO are fellow alumni from my college and they are class acts. Everything they do, they make a great effort to do it right when it comes to branding and marketing.

Honorable mentions: Dannon Oikos yogurt reuniting the male cast from “Full House” (what? Bob Saget didn’t curse??); T-Mobile featuring Tim Tebow poking fun at himself (haters are going to hate, but I liked it); and Jerry Seinfeld, Jason Alexander, and Wayne Knight reprising their Seinfeld roles for a Comedian in Cars Getting Coffee series (“Hello, Newman.” “Hello, Jerry.”)

Highlight of the night: Opera soprano Renee Fleming who sang the National Anthem. I was surprised on how little comment was made on social media about Fleming. It’s probably because no one had a problem with how she performed it. It was one of the best renditions to date. And, it was two minutes (2:02 to be exact) long. That’s how you do it…old school.

Halftime: I’ve heard of the Red Hot Chili Peppers (I’m old. 38, but old enough to bump to “Give It Away” when it comes on), but I don’t know much about Bruno Mars. However, I have to tell you, that hairdo of his, resembles James Brown, and Jackie Wilson.

I like that. That was pretty cool.

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