Over the past few days, we have seen how news travel fast on social media. As someone who follows sports, my interest becomes multi-fold. As athletes and teams increase their visibility on Twitter, Facebook, etc., there has been many instances that athletes tend to get themselves in trouble for what they post.
In most cases, teams and coaches prefer to shut down the usage of social media to athletes.
The question now becomes how will social media help advance and give sports a new stream of communicating with fans and media, without having to cut off conversations when a player or coach says something that could be detrimental and cause controversy?
Do leagues like the NFL, collegiate, and high school teams need community managers who can help them understand how to use SM effectively and foster relationships with their followers?
At this rate, I think it would be a good idea.
What do you think? What do social media experts think? Is it a bad idea to restrict coaches and athletes from having candid conversations with their followers and fans through social media?